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Why is it important to take or buy a proven template for a website?

Why is it important to take or buy a proven template for a website? Why is it important to take or buy a proven template for a website? More than once I notice on some resources the mistakes that webmasters make when installing something like this. Of course, this applies more to the WordPress system, which has a lot of templates, but I sometimes notice something like this on others too. Much depends on where the template itself is taken for free or purchased. As for me, the best option is proven sites and hostings, and the latter also often offer installation of some system when purchasing their services. In simple terms, in a few clicks you put a template of your choice, and then fill your resource with content. Without thinking about various subtleties such as working with the MySQL database and phpMyAdmin. What happens due to the webmaster's ignorance when he takes a template and installs it himself, or fills it locally, such a method when a semblance of hostin...

How does artificial intelligence help business on the Internet?

How does artificial intelligence help business on the Internet? How does artificial intelligence help business on the Internet? I will say right away that AI is just a powerful computer that can analyze your requests and select the necessary information for you. From time to time I ask questions there myself, but I check myself and my clients more, that is, what options this or that server shows. Where does AI get its answers, correctly from available sources on the Internet. And the more information about you, the more likely it is that you will get there. For Google's gemini, my business is very important, that is, your information on the map, and of course the site plus social networks. AI from Google pulls out the necessary information. Microsoft Copilot takes it from its bing, and the rest from everything that is available. Another important point for artificial intelligence, like Wikipedia, is information about you from authoritative sources. The more of the latter, the mor...

How often should you make new publications on your site?

How often should you make new publications on your site? How often should you make new publications on your site? A question from those who run their own resource and want to promote their products or services. To be honest, the main thing in this matter is to be unique, if you are a good writer, then for a new site you can even do several per day. It is advisable to have several news modules for such actions, or at least categories. But remember that we add links to each new post of a young resource to Google manually. For this, there is a URL verification field in Google Search Console. Some masters, when the site is young, do not put or remove the publication date. This is a misconception, the time of the post is an important point and it cannot be ignored. Moreover, the date is an important point when creating micro markup, which must be on all pages of your resource. And if there is a point on the map, then you can also link to it. What to write about on the site? Of course,...

Preparing materials for the site, what pages are needed

Preparing materials for the site, what pages are needed Preparing materials for the site, what pages are needed. A very important point when creating a resource that you need to pay attention to, the first indexing by the search engine is very important for further entry and checking the site for updates by the robot. I'll start with the texts, the section of the site about us, many now ignore this page, they say it is on the main page, why else would you need it. Writing a good essay about your activities will be a guarantee that the resource will be found in the search results faster. Moreover, if there are companies with a similar name, you need to take the writing to the fullest. And do not rely on artificial intelligence, since it is really tight, rewrite after it. If you have many services, a separate page must be made for each of them, which tells all the subtleties and moments of its implementation. So that the visitor calling does not ask stupid questions, what, how and ...

How to fill in Google My Business correctly?

How to fill in Google My Business correctly? How to fill in Google My Business correctly? This question is asked by new and regular customers who have a point on the map. Let's start with the main thing, the name of your place. Here, in addition to the brand itself, many people cram everything they can, in terms of goods and services, but. The rules say that you can't use something like this, as well as words like buy, sell. The latter is banned almost immediately. Moreover, users can make adjustments, and if there are a lot of complaints and changes, it's not worth talking about what will happen. Let's move on, logo and cover, at first something like this is shown very peculiarly, but when the point has existed for a long time there are no problems. Remember that users can also add photos and even videos to your point. Services and goods, here the right thing to do would be to create and select categories, and only then fill them out. Moreover, as clearly as possibl...

Why ratings are not shown in Google, rating in the form of stars

Why ratings are not shown in Google, rating in the form of stars Why ratings are not shown in Google, rating in the form of stars. Where does it appear, of course in search queries you can see news or a page with a rating from one to five, and next to it below the average rating which in turn can show the accuracy of the number with a dot, for example 4.9. The same thing happens with the company on the map, Google My Business builds ratings on the same principle. What factors influence the issuance of ratings in search results. First and foremost, the quality of the micro markup created on the site. And the most important thing is that on young resources it is rarely shown immediately. In my experience, about a year later. And do not abuse spam in micro markup, purchased links, all this only makes the site worse. By the way, not all site management systems can implement micro markup, since you need to get into the source code, or install a plugin like WordPress. If you have a poi...