Why Website Traffic Doesn't Always Increase Sales Many business owners expect a direct correlation between website visits and sales. In practice, this correlation often breaks down: as traffic increases, sales can stagnate or even decline. This is usually because purchases are driven not only by traffic, but by the entire funnel—from user intent to ease of choice and trust. 1) Traffic can vary in “intent” Traffic indicates volume, but doesn't answer the main question: why people came. A user searching for "price," "buy," or "order" is more likely to convert than someone reading "how to choose" or simply comparing options. If growth is driven by channels with informational demand, sales may not catch up with visits. 2) Website conversion depends on content and usability Even with targeted traffic, sales are hindered by on-page factors: unclear product benefits, weak descriptions, and a lack of answers to questions (delivery, warranty, co...
Website creation, the client understands the meaning and is ready to spend Creating a website, the client understands the meaning and is ready to spend. What does this mean? Customers are different, some are huffing and puffing but can't afford everything. Others are rich but greedy, but there are those who delve into all the details of website building and promotion. And it's very pleasant to deal with them. For example, you need to fill the site cool and uniquely, they don't skimp on copywriters and rewriters, moreover, they add to them themselves. They think over the entire structure of the resource with the master, where, what and how will be located. They select images, logos and icons. They test and only then give the green light for a full launch of the site. And already in the process they change something. They deal with all popular social networks, or rather their managers. They control reviews in Google My Business. They research search queries in Google Trends...