A website's launch is just the beginning. During the first month, search engines are getting to know the resource: how it works, what's published on it, and how quickly pages become accessible and relevant. If basic settings are overlooked early on, making adjustments later can cost time and sometimes even lead to a drop in visibility. Days 1–3: Lay the SEO Foundation First, make sure your site is crawled and indexed correctly. Enable and check webmaster tools (search consoles), check the domain/protocol (http/https, www/non-www), add a sitemap (sitemap.xml), and configure a proper robots.txt file. Separately check the basic technique: canonical, redirects (301) to changed URLs, the absence of “broken” pages, the correct server response (200/301/404), and also that important pages are not closed from indexing. Days 3–7: Technical Speed and Indexing Conduct an initial performance audit: evaluate the loading speed of key pages and mobile accessibility. Optimizing images, minimi...
Why should a webmaster have several Internet browsers? Sometimes I see how people who create websites have one for surfing and work. Of course, more often these are beginners, but still. Starting with the basics, an explanation of why not only chrome, the latter is often the main one and naturally all Google services are installed in it. Including the webmaster, now called Google Search Console. So, when you visit sites, a hint is displayed in your browser, you have visited this page many times. That is, when working on a client’s resource and making thematic queries, this often comes up. Yes, you can open it in incognito mode, but from experience I will say this, there is a difference in search results for certain queries in browsers. It’s small, but it’s definitely there, why you need to ask the developers, who of course won’t answer you. There are never too many Internet browsers, and even more so for a person connected with websites. And this is necessary not only to check th...