Why Google Trusts Websites with a Map Location More Websites with a location on a map in the "Contact Us" section are generally perceived as more trustworthy by users and search engines. This isn't a magic button that guarantees a ranking boost, but a set of features related to verifiability and relevance does help. Google wants to understand whether a business exists in the real world, how well its address matches other sources, and whether it's easy for users to find you quickly. When a map point is embedded directly on the page, this process becomes easier. Address verifiability and reduction of ambiguity A dot on the map effectively makes the address verifiable . Users see the company's location in seconds, rather than reading abstract text like "near the metro." For Google, this reduces uncertainty: there's less reason to think the site is a window dressing without a real presence. Furthermore, the address at the location often matches data fr...
Why should a webmaster have several Internet browsers? Sometimes I see how people who create websites have one for surfing and work. Of course, more often these are beginners, but still. Starting with the basics, an explanation of why not only chrome, the latter is often the main one and naturally all Google services are installed in it. Including the webmaster, now called Google Search Console. So, when you visit sites, a hint is displayed in your browser, you have visited this page many times. That is, when working on a client’s resource and making thematic queries, this often comes up. Yes, you can open it in incognito mode, but from experience I will say this, there is a difference in search results for certain queries in browsers. It’s small, but it’s definitely there, why you need to ask the developers, who of course won’t answer you. There are never too many Internet browsers, and even more so for a person connected with websites. And this is necessary not only to check th...