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Showing posts from February, 2025

Why Google Trusts Websites with a Map Location More

  Why Google Trusts Websites with a Map Location More Websites with a location on a map in the "Contact Us" section are generally perceived as more trustworthy by users and search engines. This isn't a magic button that guarantees a ranking boost, but a set of features related to verifiability and relevance does help. Google wants to understand whether a business exists in the real world, how well its address matches other sources, and whether it's easy for users to find you quickly. When a map point is embedded directly on the page, this process becomes easier. Address verifiability and reduction of ambiguity A dot on the map effectively makes the address verifiable . Users see the company's location in seconds, rather than reading abstract text like "near the metro." For Google, this reduces uncertainty: there's less reason to think the site is a window dressing without a real presence. Furthermore, the address at the location often matches data fr...

Important points on the site that you should always remember, and first of all about the convenience of your visitors

  Important points on the site that you should always remember, and first of all about the convenience of your visitors. Otherwise, after viewing, there is a chance that the resource will be abandoned. Statistics show well in this regard. If a guest leaves the site quickly, it means that you are not interesting to him. Or he is not satisfied with the cost of the goods, services. Or maybe the site is simply not convenient for surfing. What can interest a visitor? Of course, with interesting articles and images, but he does not always get to the blog page or gallery. Therefore, a convenient thing is a search at the top of the site, as well as various informers in the sidebar. It is also called a sidebar, and those who say that it is ugly, take a newspaper, a book, a notebook in your hands, there are always margins. And on the monitor, a convenient part for reading, which is 700-900 pixels, it is simply uncomfortable to read wider. Contacts at the top, social networks at the bottom, e...

What services contribute to better website indexing

  What services contribute to better website indexing What services contribute to better indexing of the site? Let's start with the fact that the main thing for Google is the webmaster's office. Which is now called Google Search Console, and adding a site there first of all. The second thing is, of course, Google analytics, which can be easily linked to the above in the settings. My business, a point on the map, here it is mandatory to fill in as much as possible. Namely, a photo, description, goods, services, a link to your resource and social networks. Moreover, if your site has a blog, short entries with a link to the main articles will complement it perfectly. Write a post, add it to the search, take an image, a little text, copy the link and add the entry to the map. Next, YouTube, if it exists and your channel is fully verified, links from it to the site are also a good solution for promotion. Although they are not visible as referring, since the owner of Google probably ...

Setting up Wordpress micro-markup, and more for posts

  Setting up Wordpress micro-markup, and more for posts I am sometimes asked and asked for help with Wordpress sites, of course, my profile is not quite my own, but I can't refuse regular customers. What is most often missing on this system for a site? Correct micro-markup, comments and ratings. What to do when you need to do it quickly, in this CMS the best solution is plugins, their number is simply off the charts, but there are not so many good ones, more often high-quality ones in the extended version are paid. But there are also good ones for free. Now I will simply list some. It is also worth remembering that your version must be compatible, moreover, sometimes you need to update PHP. Let's start with the main thing, namely access to file uploads, for example, you need to confirm the site in the Google  webmaster account  . Install  the file manager  , moreover, it will be useful for uploading if you want to make a web manifest and several s...