Why Google Trusts Websites with a Map Location More Websites with a location on a map in the "Contact Us" section are generally perceived as more trustworthy by users and search engines. This isn't a magic button that guarantees a ranking boost, but a set of features related to verifiability and relevance does help. Google wants to understand whether a business exists in the real world, how well its address matches other sources, and whether it's easy for users to find you quickly. When a map point is embedded directly on the page, this process becomes easier. Address verifiability and reduction of ambiguity A dot on the map effectively makes the address verifiable . Users see the company's location in seconds, rather than reading abstract text like "near the metro." For Google, this reduces uncertainty: there's less reason to think the site is a window dressing without a real presence. Furthermore, the address at the location often matches data fr...
Important points on the site that you should always remember, and first of all about the convenience of your visitors
Important points on the site that you should always remember, and first of all about the convenience of your visitors. Otherwise, after viewing, there is a chance that the resource will be abandoned. Statistics show well in this regard. If a guest leaves the site quickly, it means that you are not interesting to him. Or he is not satisfied with the cost of the goods, services. Or maybe the site is simply not convenient for surfing. What can interest a visitor? Of course, with interesting articles and images, but he does not always get to the blog page or gallery. Therefore, a convenient thing is a search at the top of the site, as well as various informers in the sidebar. It is also called a sidebar, and those who say that it is ugly, take a newspaper, a book, a notebook in your hands, there are always margins. And on the monitor, a convenient part for reading, which is 700-900 pixels, it is simply uncomfortable to read wider. Contacts at the top, social networks at the bottom, e...