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Showing posts from August, 2024

How to place contacts in social networks, now let's talk a little about business pages

How to place contacts in social networks, now let's talk a little about business pages. Since I myself sometimes do not see what is there and where. Filling in contact information in the form of links is one thing, but the visual presentation is another. Especially since not everyone has a good level of Internet knowledge, so to speak. What I think about this. Let's start with the fact that each social network provides different opportunities to place. The size of the logo and banner image, the activity of links and more. If we talk, for example, about everyone's favorite Facebook, then the business page and group are very different. The first is very well designed, the second implies only communication, and all the information in one place, fortunately the link there can be active. How I recommend making images in social networks. In the logo of the business account, if desired, a phone number, although you need to understand that the mobile version can be small, in the ...

Reliability of a company profile in Google My Business

Reliability of a company profile in Google My Business Reliability of a company profile in Google My Business. Previously, when I logged in, a green circle glowed like a diagram next to the name, saying everything is fine, your profile is completely reliable. Time passed and the circle turned brown, indicating that something was wrong. Well, before, they all the time forced me to invest money in advertising, and bonuses in the amount of 10,000 hryvnia, just pay a little extra and go ahead. I noticed that the search engine doesn’t care how many visitors you have per day, or how long the site lasts. Although they know the latter very well. Well, as it turns out, to be on the safe side, I have to Google corporate email and storage. This is when you click on the circle and follow the buttons further. I have an extended Google drive, I have had a branded email for a very long time. Why should I spend money on something I already have? In a word, Google is forcing the sale of its works...

Useful buttons on the site, help for the resource visitor

Useful buttons on the site, help for the resource visitor Useful buttons on the site, help for the resource visitor. I'll start with an example of a site for plumbers from the suburbs of Chicago. Since the customer himself makes adjustments to the site that was already created almost a year ago. Internet users in the USA often do not delve into where to find contacts and the like, so we do it wherever it is relevant. I'll start with dynamic modules, from the attached image you can see the phone number, the call button, subscription and the transition to the forum. I wrote about the latter recently . Also a link to the regions in which the company provides plumbing services, since sometimes they call and write from distant places, and traveling is not profitable in all cases. Moreover, below is the transition to the next or previous post. Perhaps the visitor will be interested in reading. On the top menu bar, which is always in place when scrolling, there is an e...

How YouTube has a positive effect on the site, and what is needed for this

How YouTube has a positive effect on the site, and what is needed for this How YouTube has a positive effect on the site, and what is needed for this. Let's start with the fact that your channel must be verified with advanced functions so that you can put active links in the video for navigation, and other necessary functions. It’s paradoxical, but in the Google webmaster’s office, links from YouTube are not visible, although in fact the services are of the same owner. Finding videos in search is simply excellent, even for those who have just started to learn how to work with the service. What else would you like to do on the YouTube channel? It is mandatory to add a link to the website and social networks in the channel settings. Needless to say, the latter should be updated at least occasionally. A link to a channel from your business, that is, a point on a Google map, will also be useful, now there is such an opportunity. What are the visual conveniences for going to a w...

Point on Google map, what they don't talk about, how to put without checking

Point on Google map, what they don't talk about, how to put without checking Many want to set up a point on the Google map for their business in view of free promotion. But you need to know some things when creating. From many years of experience, I can say this: both beginners and experienced ones are lucky. Why? It's simple, the search engine has a good system for tracking accounts, and this is no secret. How should a person act so that his business appears on the map. I'll tell you right away that if you have had a Gmail email for a long time and have never put a point, you are more likely to be lucky. But there are exceptions, for example, you bought a beautiful number, and it was once linked to another business. We also remember that we are physically present at the place when creating, since Google sees your geolocation. If you have a high level of expert in Google, this is when you write reviews of points, add photos and other things, points are awarded. The higher...

Providing access to Google services, website

Providing access to Google services, website This is not the first time that business owners have approached me with the question of how to check what is going on with my site, how money is spent on advertising. How many and what resources link to us. There is nothing complicated about this, providing access to Google accounts and services for monitoring the site is very simple. What do you need for this? Yes, what many have, a Google account, that is, a gmail mail. Then the site administrator adds you to the services to which he has access. Namely - Analytics (site analytics), Search Console (webmaster account), Ads (advertising), Tag Manager (tag manager), My Business (company profile on the map) What can the owner see? In site analytics, for example, detailed reports, in the webmaster you can see the entire list of referring resources, in the advertising account like analytics, in the company profile on the map efficiency. How to provide access? Very easy, there is a lot of he...

Why forums still exist, and how they help with promotion

Why forums still exist, and how they help with promotion Why do forums still exist? I am often asked this question by young Internet users, especially those who are accustomed to social networks. Many people don’t even know that there are special rules on the forums, and some will only let you in if you understand something, that is, highly specialized ones. But let's not go into details. Any forum, if it is active, means constant addition of text and other information to the Internet. Such communities are very well indexed by search engines. Of course, if everything is configured correctly. Well-known forums climb to the top positions for many requests. And there is nothing surprising in this. And the forum module on the site as an addition, an excellent increase in visitors. Of course, you need to study them, and at first ask your friends and acquaintances to ask questions about the created topics. There is a lot of discussion to be had, but creating empty, hanging topics is ba...