Why Website Traffic Doesn't Always Increase Sales Many business owners expect a direct correlation between website visits and sales. In practice, this correlation often breaks down: as traffic increases, sales can stagnate or even decline. This is usually because purchases are driven not only by traffic, but by the entire funnel—from user intent to ease of choice and trust. 1) Traffic can vary in “intent” Traffic indicates volume, but doesn't answer the main question: why people came. A user searching for "price," "buy," or "order" is more likely to convert than someone reading "how to choose" or simply comparing options. If growth is driven by channels with informational demand, sales may not catch up with visits. 2) Website conversion depends on content and usability Even with targeted traffic, sales are hindered by on-page factors: unclear product benefits, weak descriptions, and a lack of answers to questions (delivery, warranty, co...
How to place contacts in social networks, now let's talk a little about business pages. Since I myself sometimes do not see what is there and where. Filling in contact information in the form of links is one thing, but the visual presentation is another. Especially since not everyone has a good level of Internet knowledge, so to speak. What I think about this. Let's start with the fact that each social network provides different opportunities to place. The size of the logo and banner image, the activity of links and more. If we talk, for example, about everyone's favorite Facebook, then the business page and group are very different. The first is very well designed, the second implies only communication, and all the information in one place, fortunately the link there can be active. How I recommend making images in social networks. In the logo of the business account, if desired, a phone number, although you need to understand that the mobile version can be small, in the ...