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Showing posts from June, 2024

SEO Checklist: What to Do in the First Month After Launch

A website's launch is just the beginning. During the first month, search engines are getting to know the resource: how it works, what's published on it, and how quickly pages become accessible and relevant. If basic settings are overlooked early on, making adjustments later can cost time and sometimes even lead to a drop in visibility. Days 1–3: Lay the SEO Foundation First, make sure your site is crawled and indexed correctly. Enable and check webmaster tools (search consoles), check the domain/protocol (http/https, www/non-www), add a sitemap (sitemap.xml), and configure a proper robots.txt file. Separately check the basic technique: canonical, redirects (301) to changed URLs, the absence of “broken” pages, the correct server response (200/301/404), and also that important pages are not closed from indexing. Days 3–7: Technical Speed ​​and Indexing Conduct an initial performance audit: evaluate the loading speed of key pages and mobile accessibility. Optimizing images, minimi...

Can social networks replace a website?

  Can social networks replace a website? Can social networks replace a website? I hear this question very often from people who have pages on social networks, but do not have their own resource. I can immediately answer simply, business cards can be very good for a website. But for a deployed resource, no, since dynamic site modules are very well indexed by search engines. Let's start with the fact that the site must work correctly, that is, it must initially be normal for perception and correctly selected in terms of titles and descriptions. Further, new information in the form of texts, images and videos should appear on it at least sometimes, or better yet, if the latter is available. And social networks can provide good traffic to the resource. Which is absolutely logical, especially since such links are very significant. There is an opinion that users of social networks are mainly young people, everything is ambiguous here. It depends on which network. If you think about it, b...

How to increase website traffic without spending money on advertising?

  How to increase website traffic without spending money on advertising? Some people will say that you are funny; no matter what you say, you need to invest in a resource, especially if you are involved in sales. On the one hand I agree, on the other I don’t, and here’s why. Topics of popular queries require investment, as the competition is quite high. But written unique content can do a lot. Some say that you can write here, everything that exists has been rewritten many times. A tip for the lazy, try making an article in artificial intelligence, and then correct and complete it. By the way, there are already services that can check whether a person wrote a note or a robot.  If there are news modules, the RSS channel must be active, and it is very easy for your fans to subscribe through it . Don’t be afraid of unpopular social networks, talk like who knows only for you and no further. The main thing is that Google indexes it perfectly. Moreover, an argume...