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How do Facebook posts get into Google search?

  How do Facebook posts get into Google search? How do Facebook posts get into Google search? My customers ask me this question, since the options are different and it is impossible to find a clear answer to this, I decided to share my experience. Since I have, in addition to my personal page, where by the way I do not post very often. I also have a business page and a group, here all the news links from the site get almost immediately. What needs to be done first on the site, I recommend markup for Facebook, also install Pixel, although the latter is more for advertising, but you should not disdain it. Needless to say that the link to your page or group in FB must be on the resource, for example, in the footer of the site like mine. I forgot to say that the resource should not be very young in time, that is, a little proven. It is desirable to have subscribers on your Facebook page, and at least a few likes on the posts. Well, the age is also important, like the site. My group is ...
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Can social networks replace a website?

 

Can social networks replace a website?

Can social networks replace a website? I hear this question very often from people who have pages on social networks, but do not have their own resource. I can immediately answer simply, business cards can be very good for a website. But for a deployed resource, no, since dynamic site modules are very well indexed by search engines.

Let's start with the fact that the site must work correctly, that is, it must initially be normal for perception and correctly selected in terms of titles and descriptions. Further, new information in the form of texts, images and videos should appear on it at least sometimes, or better yet, if the latter is available. And social networks can provide good traffic to the resource. Which is absolutely logical, especially since such links are very significant.

There is an opinion that users of social networks are mainly young people, everything is ambiguous here. It depends on which network. If you think about it, busy business people spend very little time there, but there are employees like company managers interested in income. 

Social networks can definitely replace a small website. But there is no serious resource, but there should be some additional leverage for promotion. The most important thing is to do all this!

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