Why Google Trusts Websites with a Map Location More Websites with a location on a map in the "Contact Us" section are generally perceived as more trustworthy by users and search engines. This isn't a magic button that guarantees a ranking boost, but a set of features related to verifiability and relevance does help. Google wants to understand whether a business exists in the real world, how well its address matches other sources, and whether it's easy for users to find you quickly. When a map point is embedded directly on the page, this process becomes easier. Address verifiability and reduction of ambiguity A dot on the map effectively makes the address verifiable . Users see the company's location in seconds, rather than reading abstract text like "near the metro." For Google, this reduces uncertainty: there's less reason to think the site is a window dressing without a real presence. Furthermore, the address at the location often matches data fr...
How to develop your website correctly and what you need for this Let's say you have a website, it already exists and you want to develop it, what do you need for this? First of all, to find it in the search, fill it with unique information. That is, written by you, and not in artificial intelligence. Add images to each page, only your own. But to go further, you need a news feed, that is, stories about your activities or near your business. Correct configuration of modules such as blog, news, articles and the like, gives an excellent result for the future. Not so long ago I wrote about categories . Which I recommend creating right away, and before that think carefully about what might be on your resource. Moreover, for the visitor it is a convenient filter, if of course you place the choice in the right place. And for Google the navigation line is important for indexing. It is also worth mentioning for those who do not have a new site, rewriting old post...