Why Google Trusts Websites with a Map Location More Websites with a location on a map in the "Contact Us" section are generally perceived as more trustworthy by users and search engines. This isn't a magic button that guarantees a ranking boost, but a set of features related to verifiability and relevance does help. Google wants to understand whether a business exists in the real world, how well its address matches other sources, and whether it's easy for users to find you quickly. When a map point is embedded directly on the page, this process becomes easier. Address verifiability and reduction of ambiguity A dot on the map effectively makes the address verifiable . Users see the company's location in seconds, rather than reading abstract text like "near the metro." For Google, this reduces uncertainty: there's less reason to think the site is a window dressing without a real presence. Furthermore, the address at the location often matches data fr...
Simple and Fast Website Icon Creation I have already talked about creating favicon.ico , now I want to return to this issue because the service has improved. It has become even easier to create the right icon. The main thing is to have it available, that is, a file with a transparent background in PNG format, although the service understands JPG perfectly well. What do you need to do to create? Everything is simple: click the button to upload the file from which you want to get icons, then say archive, unzip, upload everything to the root of the site, insert the code into the site headers. That is, into each page. Don't be afraid of the size, you can trim, enlarge and even change the background. But of course, everyone knows that, if possible, the image for the icon should initially be square or round. After completing your actions, insert the address of your site and check the correctness. Why do you need so many icons? A common question from begi...