How to Check a Website Specialist's Work: What's Done and What's Reviewing a website specialist's work begins with a clear understanding of the project's goals and documenting expected results. This helps determine what is considered complete and what is not. In this guide, we offer a structured approach to the audit: from document collection to reviewing specific changes and their impact on the website. 1) Formulate the scope of the audit Before the audit, it's important to have a formal work plan: a list of tasks, deadlines, quality criteria, and performance indicators. Clarify the goals set at the beginning of the collaboration (e.g., traffic growth, increased conversions, page load speed improvements, SEO error correction). 2) Collect documentation and access Ask the specialist for a full package of documents: SEO reports, change logs, before/after screenshots, deployment logs, access to the content management system, analytics, and tracking. Check that th...
A website's launch is just the beginning. During the first month, search engines are getting to know the resource: how it works, what's published on it, and how quickly pages become accessible and relevant. If basic settings are overlooked early on, making adjustments later can cost time and sometimes even lead to a drop in visibility. Days 1–3: Lay the SEO Foundation First, make sure your site is crawled and indexed correctly. Enable and check webmaster tools (search consoles), check the domain/protocol (http/https, www/non-www), add a sitemap (sitemap.xml), and configure a proper robots.txt file. Separately check the basic technique: canonical, redirects (301) to changed URLs, the absence of “broken” pages, the correct server response (200/301/404), and also that important pages are not closed from indexing. Days 3–7: Technical Speed and Indexing Conduct an initial performance audit: evaluate the loading speed of key pages and mobile accessibility. Optimizing images, minimi...