Website development, promotion, IL

  Files pdf,doc,xls on the website, useful for search results Once I talked about files on websites. Now I can firmly say that if you have something to have in them, they should definitely be present on the resource. For example, you can format your price list as a pdf file and make it an active link. That is, your potential client can save it for himself. If you need to fill out any documents, for example, for the customer, dimensions and the like, then doc files as described above are also worth doing. And additional indexing by Google is provided. Similarly, tables. I am often asked about presentations. I think it is better to convert them into Google presentations and insert the code on the site. In case of display for any willing visitor on the resource.  If you are making instructions for something, do not be lazy to create a PDF file and upload it to the site with the read button. In the future, this will give a very good result. Moreover, links in such files ...

  Website creation in the USA, what bloggers talk about, and what is really there Website creation in the USA, what bloggers talk about, and what is really there. Since I have been in the subject for more than a year, I have been working with a resource in the suburbs of Chicago, namely for  a plumbing company  . Although I have previously made foreign websites, here the owners have a very serious attitude, and constantly fill them with unique content. Therefore, I try to always be up to date with events, read and watch what is new in the North American website development market. Most bloggers believe that a website should be made cheaply and then advertised. A well-known scheme like "let's make a one-page resource and spend money in advance." But if you calculate the total costs, it is not known which is more profitable. Yes, in order to bring a website to certain queries, you need to work with it, and most importantly, wait. Although if we talk about local services, fo...

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  About advertising, thoughts about who needs it About advertising, thoughts about who needs it. I do not consider myself a great expert in this area. But I can tell you something because sometimes I am asked whether it is worth pouring money into advertising. Yes, of course, this applies to online promotion of certain goods or services. Website creation, there is more than enough advertising. Moreover, in general it is in demand by 15-20 percent at most. My personal opinion, which I have been saying for many years, is to start with a free one to understand whether it is necessary in the future or not. I will tell you a secret that such sites are indexed and found quite well. If, of course, you work on them, and do not think that a beautiful site in a paid constructor will immediately be in the first rows of Google. The payment factor is not a reason that it is better, advertising without analyzing competitors' prices and the cost of one click is zero. Draw conclusions about advert...

  Why I don't attach importance to some social networks Why I don't attach importance to some social networks, this question is sometimes asked by friends and customers. I have already written about this many times, but let's start with the main thing. What kind of clients can be found in the social space, and most importantly, how solvent are they. What I pay more attention to, the first step is the site, it is many years old and not to deal with it is simply blasphemy. The second is Facebook, and here it is no longer a personal page, but a business and a group. The third is a point on the Google map, or rather adding news posts there. Well, then everything else, as they say, depends on the mood. Speaking for example about TikTok, which is much talked about, it is not my clientele. If we talk about the level of indexing, the same Souncloud is many times faster, after adding it gives out texts in Google search results. Moreover, the RSS link is displayed in YouTube, and it ...

  Fighting competitors in the US whose websites are many years old I have already talked about creating websites for the USA more than once, the last one was  a resource  for a plumbing company from the suburbs of Chicago. And these are the clients who approached the issue of the website with all seriousness, write articles, take good photos and videos. And also maintain their social networks. But going back to the roots, when we first started monitoring competitors' websites, and they are 10 and more than 20 years old. Moreover, services like Yelp and similar ones have a large share of the services market in North America. I analyzed everything and came to the conclusion that we need to take information. Since there are not many good articles on the topic of plumbing services for the population. Moreover, the description of certain services is reduced to a minimum, social networks of competitors are also conducted to a greater extent weakly. And unpop...