Why Website Traffic Doesn't Always Increase Sales Many business owners expect a direct correlation between website visits and sales. In practice, this correlation often breaks down: as traffic increases, sales can stagnate or even decline. This is usually because purchases are driven not only by traffic, but by the entire funnel—from user intent to ease of choice and trust. 1) Traffic can vary in “intent” Traffic indicates volume, but doesn't answer the main question: why people came. A user searching for "price," "buy," or "order" is more likely to convert than someone reading "how to choose" or simply comparing options. If growth is driven by channels with informational demand, sales may not catch up with visits. 2) Website conversion depends on content and usability Even with targeted traffic, sales are hindered by on-page factors: unclear product benefits, weak descriptions, and a lack of answers to questions (delivery, warranty, co...
Important points on the site that you should always remember, and first of all about the convenience of your visitors
Important points on the site that you should always remember, and first of all about the convenience of your visitors. Otherwise, after viewing, there is a chance that the resource will be abandoned. Statistics show well in this regard. If a guest leaves the site quickly, it means that you are not interesting to him. Or he is not satisfied with the cost of the goods, services. Or maybe the site is simply not convenient for surfing. What can interest a visitor? Of course, with interesting articles and images, but he does not always get to the blog page or gallery. Therefore, a convenient thing is a search at the top of the site, as well as various informers in the sidebar. It is also called a sidebar, and those who say that it is ugly, take a newspaper, a book, a notebook in your hands, there are always margins. And on the monitor, a convenient part for reading, which is 700-900 pixels, it is simply uncomfortable to read wider. Contacts at the top, social networks at the bottom, e...