Website development, promotion, IL

  Simple and Fast Website Icon Creation I have already talked about creating  favicon.ico , now I want to return to this issue because the service has improved. It has become even easier to create the right icon. The main thing is to have it available, that is, a file with a transparent background in PNG format, although the service  understands JPG perfectly well. What do you need to do to create? Everything is simple: click the button to upload the file from which you want to get icons, then say archive, unzip, upload everything to the root of the site, insert the code into the site headers. That is, into each page. Don't be afraid of the size, you can trim, enlarge and even change the background. But of course, everyone knows that, if possible, the image for the icon should initially be square or round. After completing your actions, insert the address of your site and check the correctness. Why do you need so many icons? A common question from begi...

  Free website promotion, where to start and how to conduct it. I will try to tell you how I do it, and not in a template like many others. That is, from my own experience, which is 10 years old. The most important condition from you is to work on your resource and not think that time will pass and everything will be fine. First and foremost, content. Only your own texts and preferably without any artificial intelligence. And if you already take it, then try to rewrite as much as possible. It is also worth adding the correct micro-markup to the content in order to improve your search results. Do not forget about your images and tags. Social networks, here you need to pay attention to those that link to you better. Create and optimize a profile on Google My Business, I would also include a YouTube channel here, since links in a fully verified one give a very good result. Moreover, do not forget about podcasts, which can be broadcast on YouTube as a feed. Link mass is important, not ...

  How Google statistics helps to develop a website and business. The image is taken from a report in Google Search Console of my website. That is, having analyzed well, you can understand what people are looking for, or rather, what is more interesting and what is less. An important indicator in this whole matter is  CTR , that is, click-through rate. I will say more, by analyzing the sites of my clients I can suggest what they need to write more about, well, of course, to those who do this. In addition, the time spent on the resource is also important, or how long the visitor stays there. The internal statistics module allows you to see this with one click and entering a password. For those who are just starting to develop their site, write content, I recommend turning to Google Trends . And search for words and phrases to see the popularity rating of your topic. It's funny when they want to be at the top for words that are not popular at all, moreover, I ...

  The US website is moving faster, but there are conditions I have written about websites for the USA many times, it would seem that there is nothing more to say. The main factor that I would also note is the domain name. Although Google itself says that it does not matter, they say the domain zone must be within the limits. But I see from experience that the oldest domain names like site.com are indexed better, or more precisely, faster. And it is not for nothing that American companies are mostly on this domain. Resource loading speed, here it is also worth mentioning that even with 5G Internet in the USA, not many sites can boast of instantaneousness. And of course, the server where the site is located must be in North America.   The presence of a point on the map, and in services like Yelp. And potential clients pay attention to this, or rather to the reviews located there. The more of them and the better they are, the higher the trust rating of the company. By the wa...

  Where to get a link mass for a site? Where to get a link mass for a site? People ask me this question, especially those who poorly manage their resources. No matter how you look at it, the importance of links has not been canceled, and having constant ones, you can not sag much in search queries. What I recommend in this case, first of all, links from social networks. By the way, I recently wrote about something similar. The main thing is that it is free, you just need to monitor your pages there. But it is even more important to understand that not every social network provides a direct link. How I implement this, in addition to social networks for my close clients, I put a banner on message boards that have existed for almost and more than 10 years. The closest ones also receive a lot of links from my site. Is it worth buying links? The main disadvantage of this is that, after the end of your ability to pay for them, the promoted site flies far from the first positions. Moreove...

  Files pdf,doc,xls on the website, useful for search results Once I talked about files on websites. Now I can firmly say that if you have something to have in them, they should definitely be present on the resource. For example, you can format your price list as a pdf file and make it an active link. That is, your potential client can save it for himself. If you need to fill out any documents, for example, for the customer, dimensions and the like, then doc files as described above are also worth doing. And additional indexing by Google is provided. Similarly, tables. I am often asked about presentations. I think it is better to convert them into Google presentations and insert the code on the site. In case of display for any willing visitor on the resource.  If you are making instructions for something, do not be lazy to create a PDF file and upload it to the site with the read button. In the future, this will give a very good result. Moreover, links in such files ...

  Website creation in the USA, what bloggers talk about, and what is really there Website creation in the USA, what bloggers talk about, and what is really there. Since I have been in the subject for more than a year, I have been working with a resource in the suburbs of Chicago, namely for  a plumbing company  . Although I have previously made foreign websites, here the owners have a very serious attitude, and constantly fill them with unique content. Therefore, I try to always be up to date with events, read and watch what is new in the North American website development market. Most bloggers believe that a website should be made cheaply and then advertised. A well-known scheme like "let's make a one-page resource and spend money in advance." But if you calculate the total costs, it is not known which is more profitable. Yes, in order to bring a website to certain queries, you need to work with it, and most importantly, wait. Although if we talk about local services, fo...