Why Google Trusts Websites with a Map Location More Websites with a location on a map in the "Contact Us" section are generally perceived as more trustworthy by users and search engines. This isn't a magic button that guarantees a ranking boost, but a set of features related to verifiability and relevance does help. Google wants to understand whether a business exists in the real world, how well its address matches other sources, and whether it's easy for users to find you quickly. When a map point is embedded directly on the page, this process becomes easier. Address verifiability and reduction of ambiguity A dot on the map effectively makes the address verifiable . Users see the company's location in seconds, rather than reading abstract text like "near the metro." For Google, this reduces uncertainty: there's less reason to think the site is a window dressing without a real presence. Furthermore, the address at the location often matches data fr...
The truth that website customers don't often tell The truth that website customers don't often say, but sometimes they do. What are we talking about, it's all about the same thing, few calls but many views. To be honest, it's a sore subject, because many people think that their phone will ring red now. And customers will run to them in line. It doesn't happen that way, there are many factors that influence this, and the main one is your ability to run a business, from good reviews on the map in social networks to reasonable prices for goods or services. How many bad examples when people advertised on the Internet, and at the initial stage the site does not appear very well. And therefore many think that advertising will help them. The main factor is the frequency of requests for your topic, many great specialists in quotes, do not even check with the customer the relevance of search words and combinations in Google Trends. And there are almost no requests there, a...