Website development, promotion, IL

Why hopes for a website do not always justify themselves Why hopes for a website do not always justify themselves. The mistaken belief is that after creating and promoting a website, clients will run to you. Many people think that since I am so well located on the Internet, why are there so few calls and applications. By the way, the first thing I always say when I talk to a new customer for a website is - I can promise you good search results, but I cannot promise mountains of clients. Because in addition to my work, there is also how you run your business, what your prices, discounts and other things are. How many times, browsing through the sites of my competitors, sometimes I see what tales they tell there. About how they will run to them for goods and services. Well, people like to believe in fairy tales, about 80 percent of the population are like that, and there is no escape from it. Advertising will help you, the slogan is good, but not everyone can spend money on it. And even ...

  How company reviews may not be shown on Google maps How can company reviews not be shown on a Google map? My clients ask me this question. The thing is that you can complain about a review. If several people are dragging a point on the map, someone can click where they shouldn't. For example, change the company type to something like public, even by accident. After Google announced about earning points and raising the level for them. I personally noticed that miracles happen with my achievements, on the points where I wrote reviews. For example, I corrected an ancient review and it began to display. My relatives also have the same, and this is not an isolated case. The Google Local Experts Forum does not always provide reasonable information, moreover, you can wait quite a long time for an answer to your question. And more often than not, it all comes down to breaking the rules, although the latter say that spam, insults, and similar comments are blocked. Well, and most important...

How to properly prepare for creating a website? I will set out a simple technical task from myself in this note. So let's start, of course, first of all, we choose a domain for your resource. Choosing a hosting for storing the contents of the site, here you should not save, especially if the site is well filled. Resource content, or preparation. First of all, write a good text about the company. The more and more unique, the better. Some say - who reads this? The most important thing is that the content is viewed by the Google search engine, moreover, such pages are needed for links in micro-markup . Static pages for each of your services should also be. For products, if it is an online store, the category description should be longer and more interesting. Photos and videos. This is enough for many, but you need to understand that the size and weight must be minimal for fast loading. For compression, you can use services like  this  . For videos, definitely start a Y...

  The truth that website customers don't often tell The truth that website customers don't often say, but sometimes they do. What are we talking about, it's all about the same thing, few calls but many views. To be honest, it's a sore subject, because many people think that their phone will ring red now. And customers will run to them in line. It doesn't happen that way, there are many factors that influence this, and the main one is your ability to run a business, from good reviews on the map in social networks to reasonable prices for goods or services. How many bad examples when people advertised on the Internet, and at the initial stage the site does not appear very well. And therefore many think that advertising will help them. The main factor is the frequency of requests for your topic, many great specialists in quotes, do not even check with the customer the relevance of search words and combinations in Google Trends. And there are almost no requests there, a...

  Why is it worth writing about something that is not on the Internet? I have already repeatedly talked about the fact that you need to write more unique text on the site. To be higher in search queries. Moreover, with the advent of artificial intelligence, an article written without its help will be very useful on your resource. Why is it worth writing about something that is not on the Internet? The factor that they will search for it is not always big, but from my experience I will say that some posts are simply off the charts with views. Moreover, there are also enough calls with questions, even after several years from the date of publication. The time spent on this also paid off, as they say. How to understand whether it is worth writing something like this or not? Just type the question in Google, of course, it is not a fact that the popularity that can be checked in the trend will be high. Both the topic and the demand for a product or service are important, by the way, mor...

  How to help a client with a website, tips at the initial stage? How to help a client with a website, tips at the initial stage? More and more people now want to get not only a good resource, but also a detailed consultation. I have long understood for myself that in order to retain a customer, you need to help him a lot to retain him. Since there are a lot of people who want to make websites, but here's another question. Factors from choosing a domain to the final value, that is, appearing in the search for the right words. They want to warn you about the popularity of the latter. The mistaken belief that people will immediately run to buy goods or services from you, in addition to finding a site, your work also matters. I always warn clients that the first places are based on the fact of sales. By the way, some disappear after such sayings, apparently they get scared, in my experience there were a couple of customers who complained that it was bad, although they understood that ...

  Simple and Fast Website Icon Creation I have already talked about creating  favicon.ico , now I want to return to this issue because the service has improved. It has become even easier to create the right icon. The main thing is to have it available, that is, a file with a transparent background in PNG format, although the service  understands JPG perfectly well. What do you need to do to create? Everything is simple: click the button to upload the file from which you want to get icons, then say archive, unzip, upload everything to the root of the site, insert the code into the site headers. That is, into each page. Don't be afraid of the size, you can trim, enlarge and even change the background. But of course, everyone knows that, if possible, the image for the icon should initially be square or round. After completing your actions, insert the address of your site and check the correctness. Why do you need so many icons? A common question from begi...