Website development, promotion, IL

  How to choose the right constructor for your future website. Let's start with the fact that you need to separate constructors and site management systems. Some are made by dragging or adding blocks, while others require a lot of work after installing the template to set everything up nicely. But in addition to beauty, you also need to remember about resource indexing, not everyone can constantly promote with advertising, that is, money. In constructors, they often do not allow you to get into the site code. Only visual design, and in the settings, places to insert Google analytics, Facebook pixels, and the like. Therefore, you will not be able to add any necessary script. And the same micro-markup that Google perceives well and which is needed for promotion,  JSON-LD  is essentially a script. The most popular system for websites in the world is WordPress, which is absolutely free. There are a lot of different plugins for it, but the good ones are oft...

  Apple podcast, is it worth doing I have already written about podcast services many times , today I want to touch on Apple, since their service is very popular. Of course, more on Apple devices, but Android can also boast a large selection of such services, moreover, many essentially duplicate Apple podcasts. It is a misconception that a podcast is only for musicians, writers and journalists. If you do not violate the rules, then anything can be there. The main feature of Apple podcasts is that they are very well found in search, by the way, the link to the resource will be direct. One example is my clients, their  podcast. How to make a podcast there? It's not difficult, similar to what's on YouTube. The main condition is to have an Apple account. The subtleties include adding a high-quality image of 3000x3000 pixels. And it needs to be uploaded in advance to where the RSS link for the broadcast will be taken from, most often it's sounclod or hearthis. M...

  Why does Google not consider videos about confirming a point on the map well? Why does Google not consider videos about confirming a point on the map well? Many people ask me this question. Moreover, videos are sent 3 times or more. But there is no answer, and this is not only in the USA. Why is this happening? Well, the giant's community often talks about breaking the rules. Although I myself have reviewed how people do it, and did not find anything illegal. And I will say this, the larger the city, the more difficult it is to confirm something. Another verification factor, at one time there were trained people, and a Google manager looked at the location on camera live. But it did not last long, although I may be wrong. Now with the advent of artificial intelligence, it is possible that it checks too. Although no one knows the truth anyway and will not tell. How to try to confirm a point without special checks I wrote not so long ago. But everything changes quickly, it is not a...

  Filling or changing a website using a smartphone Filling or changing a website using a smartphone. A topic that is rarely discussed on the Internet, I am also more inclined to think that this is wrong. But I still want to touch on it because in some cases it is not very convenient but necessary.  Well, let's start with the fact that not every site management system allows you to quickly manage content from a mobile phone. For example, add an image to a photo album, the work is done and the result is immediately on the Internet. Write a comment as spam, it is immediately deleted. Find an error in the text and immediately correct it. Moreover, sometimes posts in news modules are written from a phone. In our case, the site is managed by logging in via Google or Facebook. And you don't need to log into any admin panel. Moreover, the main one receives all notifications by email and manages the whole process. Of course, you need to teach the basics at first, but it's not that d...

  Why there are PR lovers on active websites and social networks Almost every day from my Facebook, or rather from the page and especially  the group ,   I delete various kinds of messages and publications that unknown people try to add. It is clear that most of this is an attempt to get some PR. That is, to advertise themselves, I have long lost count of how many spammers have been blocked. And there is no escape from this if the page or site is well located in the search results. I constantly delete something on the resources of my clients, especially those who work a lot. A striking example is my  clients . And since the competition in their business is not small, and the site is more than a year old and has a very decent traffic, someone from time to time tries to insert a link and other things. Even if a guest became a user by entering through Google or Facebook, there is no such opportunity for him, the URL is only in text form. Moreover, su...

Why hopes for a website do not always justify themselves Why hopes for a website do not always justify themselves. The mistaken belief is that after creating and promoting a website, clients will run to you. Many people think that since I am so well located on the Internet, why are there so few calls and applications. By the way, the first thing I always say when I talk to a new customer for a website is - I can promise you good search results, but I cannot promise mountains of clients. Because in addition to my work, there is also how you run your business, what your prices, discounts and other things are. How many times, browsing through the sites of my competitors, sometimes I see what tales they tell there. About how they will run to them for goods and services. Well, people like to believe in fairy tales, about 80 percent of the population are like that, and there is no escape from it. Advertising will help you, the slogan is good, but not everyone can spend money on it. And even ...

  How company reviews may not be shown on Google maps How can company reviews not be shown on a Google map? My clients ask me this question. The thing is that you can complain about a review. If several people are dragging a point on the map, someone can click where they shouldn't. For example, change the company type to something like public, even by accident. After Google announced about earning points and raising the level for them. I personally noticed that miracles happen with my achievements, on the points where I wrote reviews. For example, I corrected an ancient review and it began to display. My relatives also have the same, and this is not an isolated case. The Google Local Experts Forum does not always provide reasonable information, moreover, you can wait quite a long time for an answer to your question. And more often than not, it all comes down to breaking the rules, although the latter say that spam, insults, and similar comments are blocked. Well, and most important...