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Why Website Traffic Doesn't Always Increase Sales

  Why Website Traffic Doesn't Always Increase Sales Many business owners expect a direct correlation between website visits and sales. In practice, this correlation often breaks down: as traffic increases, sales can stagnate or even decline. This is usually because purchases are driven not only by traffic, but by the entire funnel—from user intent to ease of choice and trust. 1) Traffic can vary in “intent” Traffic indicates volume, but doesn't answer the main question: why people came. A user searching for "price," "buy," or "order" is more likely to convert than someone reading "how to choose" or simply comparing options. If growth is driven by channels with informational demand, sales may not catch up with visits. 2) Website conversion depends on content and usability Even with targeted traffic, sales are hindered by on-page factors: unclear product benefits, weak descriptions, and a lack of answers to questions (delivery, warranty, co...
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Apple podcast, is it worth doing

 

Apple podcast, is it worth doing

I have already written about podcast services many times , today I want to touch on Apple, since their service is very popular. Of course, more on Apple devices, but Android can also boast a large selection of such services, moreover, many essentially duplicate Apple podcasts.

It is a misconception that a podcast is only for musicians, writers and journalists. If you do not violate the rules, then anything can be there. The main feature of Apple podcasts is that they are very well found in search, by the way, the link to the resource will be direct. One example is my clients, their podcast.

How to make a podcast there? It's not difficult, similar to what's on YouTube. The main condition is to have an Apple account. The subtleties include adding a high-quality image of 3000x3000 pixels. And it needs to be uploaded in advance to where the RSS link for the broadcast will be taken from, most often it's sounclod or hearthis. Make a good description of the channel there in advance. 

For what they can block, to be honest, according to the rules, for many things. I made my podcast, and received a notification that I was misleading people. It's surprising that other well-known services have never written to me like this. I think the complaint factor from benefactors works ;)

Apple podcast, is it worth doing

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