Website development, promotion, IL

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Important points on the site that you should always remember, and first of all about the convenience of your visitors

Important points on the site that you should always remember, and first of all about the convenience of your visitors. Otherwise, after viewing, there is a chance that the resource will be abandoned. Statistics show well in this regard. If a guest leaves the site quickly, it means that you are not interesting to him. Or he is not satisfied with the cost of the goods, services. Or maybe the site is simply not convenient for surfing. What can interest a visitor? Of course, with interesting articles and images, but he does not always get to the blog page or gallery. Therefore, a convenient thing is a search at the top of the site, as well as various informers in the sidebar. It is also called a sidebar, and those who say that it is ugly, take a newspaper, a book, a notebook in your hands, there are always margins. And on the monitor, a convenient part for reading, which is 700-900 pixels, it is simply uncomfortable to read wider. Contacts at the top, social networks at the bottom, e...

What services contribute to better website indexing

What services contribute to better website indexing What services contribute to better indexing of the site? Let's start with the fact that the main thing for Google is the webmaster's office. Which is now called Google Search Console, and adding a site there first of all. The second thing is, of course, Google analytics, which can be easily linked to the above in the settings. My business, a point on the map, here it is mandatory to fill in as much as possible. Namely, a photo, description, goods, services, a link to your resource and social networks. Moreover, if your site has a blog, short entries with a link to the main articles will complement it perfectly. Write a post, add it to the search, take an image, a little text, copy the link and add the entry to the map. Next, YouTube, if it exists and your channel is fully verified, links from it to the site are also a good solution for promotion. Although they are not visible as referring, since the owner of Google probably ...

Setting up Wordpress micro-markup, and more for posts

Setting up Wordpress micro-markup, and more for posts I am sometimes asked and asked for help with Wordpress sites, of course, my profile is not quite my own, but I can't refuse regular customers. What is most often missing on this system for a site? Correct micro-markup, comments and ratings. What to do when you need to do it quickly, in this CMS the best solution is plugins, their number is simply off the charts, but there are not so many good ones, more often high-quality ones in the extended version are paid. But there are also good ones for free. Now I will simply list some. It is also worth remembering that your version must be compatible, moreover, sometimes you need to update PHP. Let's start with the main thing, namely access to file uploads, for example, you need to confirm the site in the Google webmaster account . Install the file manager , moreover, it will be useful for uploading if you want to make a web manifest and several s...

How to choose the right constructor for your future website

How to choose the right constructor for your future website. Let's start with the fact that you need to separate constructors and site management systems. Some are made by dragging or adding blocks, while others require a lot of work after installing the template to set everything up nicely. But in addition to beauty, you also need to remember about resource indexing, not everyone can constantly promote with advertising, that is, money. In constructors, they often do not allow you to get into the site code. Only visual design, and in the settings, places to insert Google analytics, Facebook pixels, and the like. Therefore, you will not be able to add any necessary script. And the same micro-markup that Google perceives well and which is needed for promotion, JSON-LD is essentially a script. The most popular system for websites in the world is WordPress, which is absolutely free. There are a lot of different plugins for it, but the good ones are oft...

Apple podcast, is it worth doing

Apple podcast, is it worth doing I have already written about podcast services many times , today I want to touch on Apple, since their service is very popular. Of course, more on Apple devices, but Android can also boast a large selection of such services, moreover, many essentially duplicate Apple podcasts. It is a misconception that a podcast is only for musicians, writers and journalists. If you do not violate the rules, then anything can be there. The main feature of Apple podcasts is that they are very well found in search, by the way, the link to the resource will be direct. One example is my clients, their podcast. How to make a podcast there? It's not difficult, similar to what's on YouTube. The main condition is to have an Apple account. The subtleties include adding a high-quality image of 3000x3000 pixels. And it needs to be uploaded in advance to where the RSS link for the broadcast will be taken from, most often it's sounclod or hearthis. M...

Why does Google not consider videos about confirming a point on the map well?

Why does Google not consider videos about confirming a point on the map well? Why does Google not consider videos about confirming a point on the map well? Many people ask me this question. Moreover, videos are sent 3 times or more. But there is no answer, and this is not only in the USA. Why is this happening? Well, the giant's community often talks about breaking the rules. Although I myself have reviewed how people do it, and did not find anything illegal. And I will say this, the larger the city, the more difficult it is to confirm something. Another verification factor, at one time there were trained people, and a Google manager looked at the location on camera live. But it did not last long, although I may be wrong. Now with the advent of artificial intelligence, it is possible that it checks too. Although no one knows the truth anyway and will not tell. How to try to confirm a point without special checks I wrote not so long ago. But everything changes quickly, it is not a...

Filling or changing a website using a smartphone

Filling or changing a website using a smartphone Filling or changing a website using a smartphone. A topic that is rarely discussed on the Internet, I am also more inclined to think that this is wrong. But I still want to touch on it because in some cases it is not very convenient but necessary. Well, let's start with the fact that not every site management system allows you to quickly manage content from a mobile phone. For example, add an image to a photo album, the work is done and the result is immediately on the Internet. Write a comment as spam, it is immediately deleted. Find an error in the text and immediately correct it. Moreover, sometimes posts in news modules are written from a phone. In our case, the site is managed by logging in via Google or Facebook. And you don't need to log into any admin panel. Moreover, the main one receives all notifications by email and manages the whole process. Of course, you need to teach the basics at first, but it's not that d...