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Why is it important to save a domain and not a website

  Why is it important to save a domain and not a website Just a couple of days ago, my old client's domain was switched off, that is, the name of the site, which is 8 years old. The joke is that the company with this name no longer exists, and there is another one. And like many poorly understood people, the psychological thought immediately in their head is - I don't want a resource with such a name. Let's start with the main thing, only in the dot ua domain zone do you need documents for a trademark. If the site has a different ending, there are no problems, especially since my client only changed the name of the company and the type of activity remained the same. And losing such an old site name is complete nonsense, with such an age. Once I was talking about returning a domain  that was more than 10 years old, and the owner was very worried, moreover, he was ready to overpay, if only they would return it. Now the question is not difficult, pay within a month and ...
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How to make a site appear more in search results?

 How to make a site appear more in search results? Of course, you need to start with the site working correctly in the Google webmaster account,  search console new name, I like the old one more. The most important things for your resource are the correct robots.txt file and the sitemap, more often it is sitemap.xml or something similar. 

Google periodically scans your site for updated information, but you can also manually ask to check any page. But there is a limit on the number, you will be told in your account that the quota has been exceeded. In addition to changing text information and images, when else is it useful to ask for a page check? For example, adding micro markup, changing headings, inserting links to other pages and resources.

In addition to the above, it is useful to add these modified pages to social networks, write a note on Google Maps with a mandatory link. Well, and if there is a podcast, YouTube and do something similar there. In all this, the main thing to understand is that age and popularity matter, on the other hand, some unpopular platforms can give a good result. 

The conclusion is simple: you need to be everywhere on the Internet where possible for better appearance in search results, whether it is a website or something related to it.

How to make a site appear more in search results?

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