Website creation, the client understands the meaning and is ready to spend Creating a website, the client understands the meaning and is ready to spend. What does this mean? Customers are different, some are huffing and puffing but can't afford everything. Others are rich but greedy, but there are those who delve into all the details of website building and promotion. And it's very pleasant to deal with them. For example, you need to fill the site cool and uniquely, they don't skimp on copywriters and rewriters, moreover, they add to them themselves. They think over the entire structure of the resource with the master, where, what and how will be located. They select images, logos and icons. They test and only then give the green light for a full launch of the site. And already in the process they change something. They deal with all popular social networks, or rather their managers. They control reviews in Google My Business. They research search queries in Google Trends...
Should there be a date for news on the site or not? I hear this question from people who work with sites. Well, let's turn to Google in this case, what does it say. If our algorithms can determine the date of publication of your page or the video you uploaded and evaluate this information as useful, then it can appear in the search results. It seems that information about the time of the post is needed, on the other hand, the search engine does not rely on any individual factor when choosing a date, since each of them can be wrong.
Now my own conclusions, I have experimented with similar things many times in different modules of my site, news, blog, forum, bulletin board. And I will say frankly that the date is absolutely necessary, moreover, if your site management system allows you to change the publication time, in this case it has a very good effect on search results. For example, you wrote an article a couple of years ago, and then decided to rewrite it, you don't like it. So after the change, it would be right to set a new date, if possible. And Google will treat this wonderfully. It is also useful when the date is displayed in the publication link. But you need to remember the correct time format, an example from the micro markup 08/03/2025T4:16 AM-05:00, as we see the year, month, date, time zone.
Moreover, in the micro markup you can do it automatically, the publication date and the date of its update. This also works if you have a video module. In a word, do not be afraid to display the publication time, it works very well, and most importantly, it has weight for searching.
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