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SEO Checklist: What to Do in the First Month After Launch

A website's launch is just the beginning. During the first month, search engines are getting to know the resource: how it works, what's published on it, and how quickly pages become accessible and relevant. If basic settings are overlooked early on, making adjustments later can cost time and sometimes even lead to a drop in visibility. Days 1–3: Lay the SEO Foundation First, make sure your site is crawled and indexed correctly. Enable and check webmaster tools (search consoles), check the domain/protocol (http/https, www/non-www), add a sitemap (sitemap.xml), and configure a proper robots.txt file. Separately check the basic technique: canonical, redirects (301) to changed URLs, the absence of “broken” pages, the correct server response (200/301/404), and also that important pages are not closed from indexing. Days 3–7: Technical Speed ​​and Indexing Conduct an initial performance audit: evaluate the loading speed of key pages and mobile accessibility. Optimizing images, minimi...
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Website Creation for Small Business: Where to Start

 

Website Creation for Small Business: Where to Start


A small business needs a website not just for show, but to quickly respond to customer inquiries and convert interest into leads. To ensure the project doesn't drag on and stretch the budget, it's important to start with a clear plan: why you need the website, who it's for, and how you'll measure the results. 1) Determine the purpose of the site and the desired action First, formulate one main task: applications, calls, booking a service, purchasing, or requesting a commercial proposal. Consider what action you want visitors to take on their first visit, and design your pages and text accordingly (for example, a "Submit a Request" button and a clear form). 2) Segment your audience and collect key questions Describe your customer: industry, geography, average order value, pain points, and selection criteria. Next, compile a list of questions typically asked before purchasing: timeframe, cost, warranty, terms of service. These answers will form the basis for ... Read more »

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