Skip to main content

Why Google Trusts Websites with a Map Location More

  Why Google Trusts Websites with a Map Location More Websites with a location on a map in the "Contact Us" section are generally perceived as more trustworthy by users and search engines. This isn't a magic button that guarantees a ranking boost, but a set of features related to verifiability and relevance does help. Google wants to understand whether a business exists in the real world, how well its address matches other sources, and whether it's easy for users to find you quickly. When a map point is embedded directly on the page, this process becomes easier. Address verifiability and reduction of ambiguity A dot on the map effectively makes the address verifiable . Users see the company's location in seconds, rather than reading abstract text like "near the metro." For Google, this reduces uncertainty: there's less reason to think the site is a window dressing without a real presence. Furthermore, the address at the location often matches data fr...

How Many Favicons Can a Website Have and How to Set Them Up Correctly

 How Many Favicons Can a Website Have and How to Set Them Up Correctly



Technically, a single website can have multiple favicon files, and that's perfectly fine: different browsers and platforms require icons of different sizes or formats. It's important to understand not "how many are possible," but "how many are needed" to cover basic scenarios—from a browser tab to pinning to a phone screen. In practical terms, most websites use a set of several icons: a small one for the tab, several sizes for Apple and Android devices, and sometimes the ICO format for compatibility with older browsers. What is commonly meant by “favicon” In modern web development, a favicon often refers not to a single file, but to an entire "framework" of links in a section . The browser can select the appropriate icon when you view a website in tabs, history, or when you use the "Add to Homescreen" feature. Therefore, the number of favicon files you need is directly related to how many different sizes/formats you p ... Read more »

Comments

Popular posts from this blog

Website creation, the client understands the meaning and is ready to spend

  Website creation, the client understands the meaning and is ready to spend Creating a website, the client understands the meaning and is ready to spend. What does this mean? Customers are different, some are huffing and puffing but can't afford everything. Others are rich but greedy, but there are those who delve into all the details of website building and promotion. And it's very pleasant to deal with them. For example, you need to fill the site cool and uniquely, they don't skimp on copywriters and rewriters, moreover, they add to them themselves. They think over the entire structure of the resource with the master, where, what and how will be located. They select images, logos and icons. They test and only then give the green light for a full launch of the site. And already in the process they change something. They deal with all popular social networks, or rather their managers. They control reviews in Google My Business. They research search queries in Google Trends...

Forced Link Addition for Better Website Finding

  Forced Link Addition for Better Website Finding I always help my close clients who run their websites so that their resources, or rather posts, are quickly found on the Internet. Let's start with what is needed for this or how it works. The site should not be young, at least the domain should be a year old. Of course, these are all conventions, it also depends on the subject matter, I took the average value. What you need to have to add in addition to the resource itself. First and foremost, the webmaster's office, that is, Google Search Console, with a confirmed site. In which the link is added after publication, news, blog and the like. Or, more simply, dynamic. Second, my business on the map, which also has the ability to issue a short news item with an image and provide a link to the full site. Third, this is Facebook, a business page and a group if there is one. But like the resource, they should not be young and have subscribers. Additional features: make a podcas...

Why is it important to save a domain and not a website

  Why is it important to save a domain and not a website Just a couple of days ago, my old client's domain was switched off, that is, the name of the site, which is 8 years old. The joke is that the company with this name no longer exists, and there is another one. And like many poorly understood people, the psychological thought immediately in their head is - I don't want a resource with such a name. Let's start with the main thing, only in the dot ua domain zone do you need documents for a trademark. If the site has a different ending, there are no problems, especially since my client only changed the name of the company and the type of activity remained the same. And losing such an old site name is complete nonsense, with such an age. Once I was talking about returning a domain  that was more than 10 years old, and the owner was very worried, moreover, he was ready to overpay, if only they would return it. Now the question is not difficult, pay within a month and ...